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Your Return on Direct Mail

April 10 @ 7:30 am - 9:00 am

Direct Mail Campaigns – How To Improve Your ROI So That It Makes A lot Of Dollars and Sense

Direct Mail Campaigns can get very mixed results – from 1-3% response rates to very successful campaigns, which can achieve well over 20% – We’ll go over some ways marketing professionals dramatically improve their ROI.

• Is Your Data Relevant? Different Ways to Segment Your Data and Utilize It For Multiple Campaigns
• Design, Content and The Call To Action
• Automated Marketing Platforms – Connect the Dots For Complex
Multi-Media Campaigns Through One Managed Data Base

Speaker Bio

Eric Adloff has been in the communications industry for over 25 years, and has covered a wide gamut of disciplines from VP of Sales and Marketing for Apex Color – a large trade printer to Creative and Marketing Director for Sweet Pete’s – a local candy small business, which began in a historic residential neighborhood and grew to eventually be bought and franchised by Marcus Lemonis from the CNBC show “The Profit.”

Eric has also owned his own cross media marketing business, has an extensive background in print, graphic design, website development, marketing, brand development, and brand management.

Eric is a certified G7 Expert, has a degree in Journalism from UF, and is currently a Production Solutions Consultant with Konica Minolta Business Solutions.






April 10
7:30 am - 9:00 am
Event Category: